Hi, we're Central. We work with organizations to redesign complex systems through research and design. Our work embraces architecture, business, graphic, product, and interaction design. Find out more.
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Green Gridded Notepads
Made of environmentally friendly recycled paper, the Central gridded notepad is letter-sized (8.5 x 11 inches) and each pad has 50 sheets.
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Squiggle T
It’s taken quite some time, but finally the Squiggle T is here. We’ve been using the squiggle for nearly a decade as a tool to easily describe the design process. It’s been referenced, recognized and printed all over the place in such books as This is Service Design Thinking & Business Model Generation. Back in… Continue
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Pink Gridded Notepads
We took everything we learnt from making the bigger green notepads, and put it into these smaller ones. At 6.5 x 8.5 inches, these pads are the best ever small, gridded pink pads we’ve produced. The pink pads have a thicker backing to them. Making it now possible to hold them in one hand as… Continue
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The Designer’s Guide to Brand Strategy
In writing this Guide, I’ve tried to outline the basic elements to the process of design and development of brand strategy in a way that would best support the people involved in actually designing brands. This is not to say that designers can’t read eight-hundred-paged books on Managing Brand Equity, but that there are some… Continue
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